Daniela has a degree in Industrial Design with specialization in Product Design from the Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP/Bauru - Brazil), Master´s degree in Visual Production Design from IADE/Lisboa - Portugal and PhD in Design at Federal University of Santa Catarina - Brazil. She holds a diversified career in graphic design, user experience with coordinator of Educational Design Project, participated of marketing and communications teams, professor at some universities in technical, undergraduate and postgraduate courses and joins in the editorial board of scientific journals. Nowadays she joins the research teams of Be.Neutral at Instituto Superior Técnico, University of Lisbon.